Squarespace SEO keywords?
What are SEO Keywords?
Let us start by defining what SEO keywords are, these are keywords and key phrases within your web content making it possible for search engine to direct people to your website. In a way it may be said that optimised website speak the same languages as the search query of the SEO keywords.
Why SEO Keywords are Important?
An optimised website will rank higher when the content is based on keywords and phrases that are being searched for. It should also be noted that chosen keywords is on SEO keywords research, which are based on a indicators, such as search volume, competition and commercial viability.
When you optimise your content around words and phrases that people search for, your website can rank higher for those terms. It most be noted that most descriptive phrases are low in cost and risk, and as such offer a higher probability of conversion. There are as much as 40% of all search traffic on the internet is driven by long tail keywords.
Once you have found the right SEO Keywords, you can move to the next SEO tasks:
Plan your site architecture
Strategising contents for blog posts
Drafting categories and products types
Optimising pages
Where to start
It is best not to target SEO keywords which are extremely competitive as it would be difficult to rank, so it be advisable to target for long tail keywords. So rather than target for a keyword like 'Photographer', it is better targeting a Long tail keyword like 'Wedding Photographer in Birmingham'. It is important to note that Long tail keywords are roughly 4+ word and they usually have a lower keyword difficulty compared to 1-3 word keywords terms.
Long tail keywords have lower search volume and also less competitive, thereby making them a good target for an SEO strategy. There are a number of steps to finding the right long-tail keyword which can deliver results in ranking, traffic and conversions almost immediately. To be effective, long-tail keywords need to be used in the correct context within the URL, title tag, and body text.
1. Your Competitors
Investigate who your competitors are as well as the keywords they are ranking for. Having the information on the targeted keywords as well as the traffic data for these keywords, will get you started. There are tools such as BuzzSumo, Ahrefs, and SEMRush to help you find your competitors as well as finding to keywords.
2. What are your main keywords?
It is important that you have defined what your 5 - 10 most important keywords are, as this will be bases of your keyword SEO strategy moving forward. This is because the long tail keywords are derivative of the main keywords. Some useful tools for finding main keywords: Google Keyword Planner, Keyword Tool, Accuranker, Google Trends etc.
3. long-tail keywords Definition
As already indicated, data from your competitors as well as the main keywords, will help in the generation of the relevant long-tail keywords for your SEO strategy. Your long-tail keywords must be relevant to what you are trying to rank for. These long-tail keywords needs to be added to page content, the website also needs to be optimised in terms of design, layout and download speeds, as these all are indicative factors in the ranking of your site with the long-tail keywords.
Benefits of Long tail Keywords
Help you outrank the competition
These are how people actually search the Internet
Help you provide context to your content
Better conversion rates
Help you rank for single keywords
Are a better foundation for your blog strategy
Builds a strong conversion strategy
If you have a website you which to rank higher on Search Engine Results Pages (SERPS), you can have a look at our SEO keywords services we offer.
