Digital Marketing Analytics

Client Background

The client Kevin Hartman is an author of the book "Digital Marketing Analytics: In Theory and In Practice," that guides readers on collecting, analysing, and visualising data in today's digital landscape.

Mouse-over the image to view the site.

Client
Digital Marketing Analytics

Sector
Technology

Book A Discovery Call

The Brief

Kevin needed a compelling, data-driven website to promote his book, Digital Marketing Analytics: In Theory and In Practice, and boost sales. To achieve this, we created a site that provided an insightful overview of the book’s content—covering key topics such as consumer-brand relationships, analytics methodologies, and storytelling with data—but also highlighted its value for marketing professionals. The website showcased glowing reviews from readers worldwide, reinforcing its credibility. Additionally, we structured the site to enhance engagement, ensuring visitors could easily explore the book’s unique insights and make informed purchasing decisions.

Our Process

Discovery call / Initial Consultation

This is where we learn about your business: your goals, audience, brand and the vision for your website. Information that enables us to create a Squarespace website design proposal perfectly tailored to your needs.

Wireframing and Design Mock-up

We create a wireframe (basically a blueprint of page layouts) and a homepage mock-up with branding elements for client approval.

Development and Content Integration

Using approved wireframe, mock-up and site content, we craft a powerful custom Squarespace website to help drive measurable results and enhance online business presence.