Irma Goosen

Client Background

Irma Goosen is a speaker, author, and coach who helps people adapt to new cultures, build confidence, and become strong leaders. After moving from South Africa to North America, she now shares her experiences through inspiring talks, workshops, and her C.O.N.N.E.C.T.™ program, which teaches practical ways to embrace change and diversity.

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Client
Irma Goosen

Sector
Immigrant Advocate

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The Brief

Irma Goosen wanted a clean, professional, and welcoming online presence that reflected her work as a TEDx speaker, leadership coach, and cultural integration advocate. From the brief, it was clear she needed a minimalist layout, a neutral and calming colour palette, and easy navigation to highlight her speaking services and engagements, coaching programs, and publications. Overall, we created a site that feels inspiring yet grounded, making her message of resilience, growth, and global connection clear to a diverse audience.

Our Process

Discovery call / Initial Consultation

This is where we learn about your business: your goals, audience, brand and the vision for your website. Information that enables us to create a Squarespace website design proposal perfectly tailored to your needs.

Wireframing and Design Mock-up

We create a wireframe (basically a blueprint of page layouts) and a homepage mock-up with branding elements for client approval.

Development and Content Integration

Using approved wireframe, mock-up and site content, we craft a powerful custom Squarespace website to help drive measurable results and enhance online business presence.