How to create a text colour animation on Squarespace

**You can also check out our premium typing carousel effect plugin**

Adding animated text colour effects can be a fun and engaging way to draw attention to specific words, headings, or promotional messages on your Squarespace site. While Squarespace doesn’t offer built-in animation for text colour transitions, you can easily implement this feature using custom CSS.

In this tutorial, you'll learn how to create a smooth colour-changing animation for your text using keyframes and CSS — perfect for highlighting calls to action, announcements, or headlines. This will work for Squarespace 7.0 and 7.1

Table of Contents

• Why Use Text Colour Animation

• Step-by-Step Instructions

• Key Takeaways

• FAQs

• Conclusion

Why Use Text Colour Animation?

Text colour animation can:

• Grab attention for important messages or offers

• Enhance your brand's personality with dynamic styling

• Improve visual hierarchy by distinguishing key elements

• Add a creative, modern feel to your website without overloading it

Complexity: Easy

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Step-by-Step Instructions

Step 1

Create a code block on the page you want the animated text to be displayed, then insert the html code below.

 <h1 class="text-animation">Animated text colour</h1>

Animated text colour

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Step 2

To add the following CSS, go to ‘Pages > Custom Code > Custom CSS’, and paste the code into the Custom CSS editor box.

.text-animation
{
  background-image: linear-gradient(
    -225deg,
    #E7F2F8 0%,
    #74BDCB 29%,
    #FFA384 67%,
    #EFE7BC 100%
  );
  background-size: auto auto;
  background-clip: border-box;
  background-size: 200% auto;
  color: #fff;
  background-clip: text;
  text-fill-color: transparent;
  -webkit-background-clip: text;
  -webkit-text-fill-color: transparent;
  animation: textchange 2s linear infinite;
  display: inline-block;
}

@keyframes textchange {
  to {
    background-position: 200% center;
  }
}

You can change the angle by changing the deg value, and the colours palette see Canva for ideas - https://www.canva.com/colors/color-palettes/

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**You can also check out our premium typing carousel effect plugin**

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Key Takeaways

• Use the <span class="text-animated"> tag in any text block to apply the animation.

• Customize your animation speed and colours via CSS.

• Use it sparingly — it's best suited for headers, buttons, or promotional messages.

• You can combine this with hover effects for interactive styles.

FAQs

Can I apply this animation to headings?
Yes! Just wrap the heading text inside a <span class="text-animated"> tag.

Can I trigger the animation on hover only?
Yes, modify the code like this: .text-animated:hover { animation: textchange 2s infinite alternate; }

Will this work on all Squarespace templates?
Yes, this works on Squarespace 7.0 and 7.1 using the Custom CSS editor.

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Conclusion

Text colour animations are a subtle yet effective way to make your Squarespace site more dynamic and visually appealing. With just a few lines of CSS, you can turn a basic block of text into a focal point that grabs attention and elevates your site design.

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If you have any questions or need any help with your Squarespace website design, you can book a 1:1 consultation.

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All work in this guide is provided ‘as-is’. Other than as provided in this agreement, this guide makes no other warranties, expressed or implied, and hereby disclaims all implied warranties, including any warranty of fitness for a particular purpose.

If you require professional advice, we recommend that you purchase the services of a developer.